Why we're "Treehouse Agency"

We're often asked what our name means and how it was chosen. CEO Michael Caccavano has this to say:

I’ll be honest...I wasn’t sure what it meant when I picked it. It just “felt” right.

Over the years, however, the name “Treehouse” has provided a cornerstone for how we’ve grown as a company and a brand. Over and over again, when we’ve stopped to ask, “is this us?” we come back to the spirit symbolized by the tree house. As a result, that spirit has become infused into our brand DNA.

When I talk about that spirit, there are many things that come to mind. Tree houses are built around shared vision, creativity, and camaraderie. They are places where friends gather to dream up wild ideas, explore the landscape, and make plans. And tree houses are unique, custom-built for their occupants and visitors.

Keeping close to the spirit of the tree house ultimately keeps us on track as a company. It prevents us from taking ourselves too seriously, reminds us to have fun and explore, and inspires us to build strong, personal relationships with our co-workers, clients, and colleagues.